Marketing Cloud

The Marketing Cloud

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In our last article we wrote about some of the challenges that exist regarding both display and search advertising. While the situation is complex, it is certainly very possible to navigate successfully. However, doing this well does require some effort in terms of setting up a data infrastructure. Now we know when you have to […]

Paid Media

Digital Media and its Discontents

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Last time we wrote about how to get started on an analysis of your digital media. We’ve done this kind of analysis at varying levels of depth for a number of companies. For those of you who simply haven’t had the opportunity to dig very deeply into your own numbers, we thought we’d share some general […]

Paid Media

DIY Digital Media

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If you haven’t had a chance to have a hard look at what is driving the best traffic to your site, then it’s something you’ll want to seriously examine.  Many brands who have established an “always on” digital media budget, and are seeing a steady flow of traffic to their site, assume everything is working […]

Digital Content

How to Steal a Brand

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Compelling digital content is made available at a rampant pace. This content is often brand specific, but rarely produced by the brand itself, and more often made available by third parties. What may seem like free marketing, can easily become a dangerous proposition for the company that owns the brand, particularly if that company is […]